Hietakari is a world-class glass door company, and they needed help to market their products. That's where we came in! Here we'll take you on a tour of the project and show you how we did it.
Recently, we designed a set of product visuals for Hietakari, a Finnish company that produces bathroom glass panels, corners, and accessories. These images are for the company website and marketing communication. How we did it: client send us the requirements, brief models, and mood boards. We come up with the sketches and, after some revisions, produced the series of product renderings. We were able to design the series of products so that they all fit in the same interior without too much trouble. We're happy that the client was satisfied with our work.
We got the Creative brief in a timely manner and started to analyze the setups. We have collected all the necessary details and mood boards from the client. The client was looking for cool, futuristic, and luxury designs.
Before we started, we wanted to ensure that all the materials we had would be appropriately rendered and match the producer's samples. It was essential to determine that only available metal finish would look authentic to our 3D scene. And if the material was non-matching, we needed to choose a way to get the exact look and feel without making a complex scene.
For the product line of architectural profiles, the client specified as-designed material requirements. These include gloss, light reflection, gloss, wood textures, and clear glass.
Designing 3D Renderings
This story is full of complexities and fun! To start, we worked on 3D Studio Max to set up the interior scene. After that, we switched to the renderer to visualize the scene. After a while, the work quality started to be satisfactory. The model would fit into the interior light environment. We iterated and improved the sketches until we finally got a drawing that met the client's requirements.
The Final 3D Renderings
We make sure that 3D works in different sizes by limiting the flatness of the surface. It was an enormous pleasure to work with this client!