The Architectural language
3D Rendering FAQs
Architecture relies heavily on communication. From interpreting client concepts to preparing detailed presentations to gain alignment. Communication is at the core of all disciplines of architecture.
Since 3D rendering is a critical component in architecture, it is important to understand the language used in 3D rendering for better communication.

This collection of frequently asked questions is meant for clients seeking 3D rendering services yet not familiar with the terms and jargon used.

We begin with …

Why 3d rendering is important
This question is more inclined toward architectural 3d rendering. We are looking at simple to complex 3d renders of houses and also skyscrapers. What are the benefits you may wonder?

Better Communication - 3D rendering as a service helps create models that are easy to interpret for architectural stakeholders. This helps improve and align communication within development teams and also sell concepts to project owners.

Reduced development time - Good real estate development is a result of perfect execution. 3D rendering enables the creation of various views that help interior designers, architects, and project owners align on the final look and feel for projects. The different views help shorten the time frame for project execution because errors can be foreseen and corrected to save both time and finances.

Better quality - Quality speaks - professional. In this case, we are looking at exquisite developments rendered into beautiful finishes that guide various projects. For real estate developers, the best idea should indeed look luxurious. It all begins as an idea whose implementation is guided by 3d rendering models that are soon transformed into final products as stunning real estate. The best design always wins.

Increased efficiency - By using 3D rendering, you can save time and money on your design process. You won’t have to spend hours rendering each view or model, as you can simply generate new versions as needed.

Good real estate development is a result of perfect execution
What is the difference between 3D rendering and 3D visualization?
3D rendering is simply the creation of realistic 2D images of modeled 3D objects. It's much like taking a photograph of a model from a chosen viewpoint in a particular setting with the desired lighting.

In the 3d rendering process, a 3D model is the first result where mathematical formulas are applied to transform into photorealistic images through 3D visualization. Precision helps make the 3d render appear as a real product image.

3D visualization is a multistage process where various 3D models are generated and composited to create various views. Once the 3D model is approved, camera angles, light, and other final fine details to project real life are used by a 3D artist.

3D visualization is used in real estate, to present ideas that are a result of a composition of objects. 3D rendering is the final and most essential phase of 3D visualization. The usage of 3D rendering software controls the backdrop to create a photorealistic image.

What is Architectural Visualization?
Customers can view a 3D model from various angles.
3D architectural visualization is making three-dimensional models of a structure or model using computer software. Customers can view a 3D model from various angles. With architectural visualization, you can see floor coverings, furniture, and lights among other details in a standard room or house setup.
What is the purpose of 3d rendering in interior design?
Most interior design projects start from a point of renovation and in other cases a new construction that needs sprucing up.

Usually, design concepts are presented for validation and also correction. 3D rendering is a great tool in concept presentation in interior design before actual construction starts. Complex blueprints are not easy to interpret and understand for anyone not familiar with real estate technical drawings and language. 

Therefore photorealistic images come in handy and are very easy to understand. It is at this point that a homeowner can alter a project’s look and feel and reduce expensive alterations once construction begins.

By using 3D rendering, you can save time and money on your design process.
What is a flythrough?
A 3d flythrough or walkthrough is a video render that captures both the interior and exterior of a residential or commercial project. Instead of stationery images, the video combines all angles and rooms in a project and the view is almost similar to an actual property walk-through. This new technique in 3D rendering has enabled better project buy-in from investors having experienced an immersive tour of a project virtually.

How long should rendering last?
Technically a render can take days or even months for big projects but you can assemble a render in a matter of minutes for a simple one-room presentation for example.

With the right equipment, a complex render still needs to go through certain phases to completion with dozens of improvements along the way.

A lot happens from concept to final render. Also, big projects require a team to execute a 3D rendering brief. Therefore the time taken for a 3D render is relative to the project brief and resources available to deliver a complete project.
If a building becomes architecture, then it is art
How much does a 3d rendering cost?

3D rendering costs are determined by among others the project, the location of the 3D rendering firm, and also the client budget. A simple project can cost a few dollars while huge and complex projects that need teams and time to execute can cost thousands of dollars. The location of the firm is a huge price determinant because you will find the most expensive firms in North America followed closely by Europe-based 3D design agencies. You can read a more detailed analysis of 3D rendering costs to gain more clarity on costs.
This list is not exhaustive and we’ll keep revising it.
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