3D Rendering FAQs

Architecture is heavily reliant on communication. To gain alignment, everything from interpreting client concepts to preparing detailed presentations is done. Communication is at the heart of all architectural disciplines.

3D rendering is a critical component in architecture, it is important to understand the language used in 3D rendering for better communication. This collection of frequently asked questions is meant for clients seeking 3D rendering services yet not familiar with the terms and jargon used.

We begin with …

Why 3d rendering is important

This question is more inclined toward architectural 3d rendering, and we are looking at simple to complex 3d rendering in hospitality. What are the benefits, you may wonder?

Better Communication - 3D rendering as a service helps create models that are easy to interpret for architectural stakeholders. This helps improve and align Communication within development teams and also sell concepts to project owners.

Reduced development time - Good real estate development results from perfect execution. 3D rendering enables the creation of various views that help interior designers, architects, and project owners align on the final look and feel for projects. The different ideas help shorten the time frame for project execution because errors can be foreseen and corrected to save both time and finances.

Better quality - Quality speaks - professional. In this case, we look at exquisite developments rendered into beautiful finishes that guide various projects. For real estate developers, the best idea should indeed look luxurious. It begins as an idea whose implementation is guided by 3d rendering models and 3d floor plans that are soon transformed into final products as stunning real estate renderings. The best design always wins.

Increased efficiency - By using 3D rendering, you can save time and money on your design process. You won’t have to spend hours rendering each view or model, as you can generate new versions as needed.

Good real estate development is a result of perfect execution

What is the difference between 3D rendering and 3D visualization?

3D rendering is simply the creation of realistic 2D images of modeled 3D objects. It's much like taking a photograph of a model from a chosen viewpoint in a particular setting with the desired lighting.

In the 3d rendering process, a 3D model is the first result where mathematical formulas are applied to transform into photorealistic images through 3D visualization. Precision helps make the 3d render appear as a real product image.

3D architectural visualization is a multistage process where various 3D models are generated and composited to create various views. Once the 3D model is approved, camera angles, light, and other final fine details to project real life are used by a 3D artist.

3D visualization is used in real estate, to present ideas that are a result of a composition of objects. 3D rendering is the final and most essential phase of 3D visualization. The usage of 3D rendering software controls the backdrop to create a photorealistic image.

What is Architectural Visualization?

3D architectural visualization is making three-dimensional models of a structure or model using computer software. Customers can view a 3D model from various angles. With architectural visualization, you can see floor coverings, furniture, and lights among other details in a standard room or house setup.

What is the purpose of 3d rendering in interior design?

Most interior design projects start with a point of renovation and in other cases a new construction that needs sprucing up.

Usually, design concepts are presented for validation and also correction. 3D rendering is a great tool in concept presentation in interior design before actual construction starts. Complex blueprints are not easy to interpret and understand for anyone not familiar with real estate technical drawings and language.

Therefore photorealistic images come in handy and are very easy to understand. It is at this point that a homeowner can alter a project’s look and feel and reduce expensive alterations once construction begins.

By using 3D rendering, you can save time and money on your design process.

What is a flythrough?

A 3d flythrough or walkthrough is a video render that captures both the interior and exterior of a residential or commercial project. Instead of stationery images, the video combines all angles and rooms in a project and the view is almost similar to an actual property walk-through. This new technique in 3D rendering has enabled better project buy-in from investors having experienced an immersive tour of a project virtually.

How long should rendering last?

Technically a render can take days or even months for big projects but you can assemble a render in a matter of minutes for a simple one-room presentation for example.

With the right equipment, a complex render still needs to go through certain phases to completion with dozens of improvements along the way.

A lot happens from concept to final render. Also, big projects require a professional 3D rendering team to execute a 3D rendering brief. Therefore the time taken for a 3D render is relative to the project brief and resources available to deliver a complete project.
If a building becomes architecture, then it is art

How much does a 3d rendering cost?

3D rendering costs are determined by among others the project, the location of the 3D rendering firm, and also the client budget. A simple project can cost a few dollars while huge and complex projects that need teams and time to execute can cost thousands of dollars. The location of the firm is a huge price determinant because you will find the most expensive firms in North America followed closely by Europe-based 3D design agencies. You can read a more detailed analysis of 3D rendering costs to gain more clarity on costs.

What is 3D rendering used for?

3D renderings are created for presentations, marketing, and design analysis. 3D renderings are essential for real estate marketing and sales. Virtual tours and walk-throughs, still renderings, floor plans, panoramic renderings, and presentations are all possible. 3D renderings in architecture enable architects and their clients to make design decisions long before a building is constructed.


A 3D model of a scaled CAD drawing depicting the relationships between rooms, spaces, traffic patterns, and other physical features at one level of a structure.
This list is not exhaustive and we’ll keep revising it.
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